To ensure you are enjoying the authentic taste, please look for these five key features of genuine Tràng Tiền Ice Cream:

1. New Official Logo
The new Tràng Tiền Ice Cream logo prominently features an image of an ice cream bar enclosed by a stylized depiction of the vaulted roof of the Tràng Tiền building, along with the text: "Kem Tràng Tiền since 1958."

2. Product Packaging Color
The background color of the packaging uses Kraft paper (light brown/natural paper look), which evokes the traditional spirit of old Hanoi while maintaining a modern aesthetic.

3. QR Code
A QR Code is included to clearly demonstrate the quality and origin of the product, allowing consumers to distinguish the genuine ice cream from imitations.

4. Exclusive Trademark Seal
This seal is a distinct mark affirming the exclusive and unique ownership of the Tràng Tiền Ice Cream brand. It is one-of-a-kind and serves to protect consumers from the flood of low-quality, counterfeit products on the market.

5. Standardized Company Name
Tràng Tiền Ice Cream is a name familiar to everyone. However, to be certain, always check that the packaging of the ice cream you buy bears the standard company name: Công ty cổ phần Kem Tràng Tiền (Tràng Tiền Ice Cream Joint Stock Company).